COFFEE Help Center
    Main WebsiteContact Support

    Tracking Funnel and Website Performance

    Find and read the performance stats for your funnels and websites so you know what is working.

    For: Marketing and Admin Users
    Time: 10 minutes

    Before You Begin

    • •Have at least one published funnel or website with some visitor traffic.

    Instructions

    1

    Open Funnel or Website Stats

    From the Sites menu, open your funnel or website. Click "Stats" or "Analytics" on the overview page. This opens the performance dashboard for that specific site or funnel.

    [SCREENSHOT NEEDED: Funnel overview with Stats button highlighted]

    2

    Read Views and Visitors

    The stats dashboard shows total views, unique visitors, and session counts. Views count every page load; unique visitors count individual people. Use these numbers to understand how much traffic each page is getting.

    [SCREENSHOT NEEDED: Stats dashboard showing views and unique visitors]

    3

    Check Conversions

    Conversions track how many visitors completed your goal — submitting a form, booking a call, or making a purchase. The conversion rate shows what percentage of visitors took that action. A low conversion rate on a high-traffic page often points to a messaging or form problem.

    [SCREENSHOT NEEDED: Conversion stats panel showing submissions and conversion rate]

    4

    Review Step-by-Step Performance

    For funnels with multiple steps, you can see how many people moved from one step to the next. This shows you exactly where visitors drop off so you know which page to improve first.

    [SCREENSHOT NEEDED: Funnel step breakdown showing drop-off between steps]

    5

    Identify Traffic Sources

    Where available, review the sources of your traffic — direct, search, social, or referral. This tells you which campaigns and channels are actually sending visitors to your pages.

    [SCREENSHOT NEEDED: Traffic source breakdown in analytics view]

    What Success Looks Like

    • You can locate the stats for any funnel or website.
    • You can identify your conversion rate and where visitors drop off.

    Common Mistakes

    • × Looking only at total views and ignoring the conversion rate, which hides whether the page is actually working.
    • × Comparing stats too early — a brand new page needs some traffic before the numbers mean anything.

    Troubleshooting

    If Stats show zero even though you know people visited:

    Make sure the page is published and you are looking at the correct date range in the stats filter. If you recently connected a custom domain, allow a little time for tracking to register.

    Last updated: 10/1/2026